How do you know what people really want?
Qualitative research provides context and insight to better understand health and healthcare data. By talking directly to your stakeholders, customers, and patients, we can understand the opportunities for your products and services. This can be used to develop commercial or research strategies.
Through qualitative approaches such as face-to-face interviews or focus groups, we can explore:
- how patients feel about their health
- current practice in delivering healthcare
- the rationale and context behind clinical decision-making
- opportunities, barriers, challenges and values for implementing health products and services
Qualitative research in healthcare requires researchers to speak the language of the respondents. The Aquarius team knows how to communicate efficiently and engage with healthcare professionals and patients to answer your questions. Our team comprises seasoned experts with clinical backgrounds and experience working with healthcare providers.
Get in touch to find out how we can help you get the insight you need.