Exploring In-Vitro Diagnostics and Medical Devices at the European MedTech Forum

MedTech Forum 2018In January, Elisabeth, Mike and I attended the European MedTech Forum in Brussels, a three-day annual event which brings together key players from the world of in-vitro diagnostics and medical devices. We enjoyed engaging with senior decision-makers from across Europe and beyond, including representatives from small start-ups to large multinationals.

We attended numerous talks on a wide range of topics including preventing antimicrobial resistance, changes to regulations, and planning for Brexit with the uncertainty of what it will mean for British and European companies. There were a number of discussions around value-based pricing and procurement, echoing discussions we have had over the years and our ongoing work across key areas such as patient care mapping and economic modelling to demonstrate the value of medtech products.

One way to communicate the value of products is to use interactive decision tools. At our booth we showcased  our new online digital tools. These easy to use applications have a powerful analytical engine and can be used anywhere and on any device to communicate value messages. We recommend these tools as part of companies’ marketing and communication materials to capture their potential customers’ imagination about the value of their products. Our clients love them and are using them to win over payers and key stakeholders and secure more sales.

If you missed us at the Forum or want to find out more about Aquarius or receive a brochure, please contact us. You can also call me directly on +44 (0)207 993 2930 to set up a demonstration of our digital decision tools or discuss how else we can demonstrate the value of your products.

Dr. Susie Huntington